Campaign in Araba to bring betiON closer to the rural world

The campaign presented today is based on the idea that people living in the towns of Álava should be able to continue doing so for as long as possible—in their own homes, in their own communities, and while maintaining their independence—and that, to this end, they should be aware of and have access to all the resources available to them.

“Living in a village shouldn’t mean having a harder time accessing services.” “That’s why we don’t want to wait for people to come looking for information. We’re going to bring the information to them—to their villages and to the places that are part of their daily lives.”

The betiON agent will carry out information and awareness-raising activities in collaboration with city councils and local stakeholders and will be present in pharmacies and first-aid stations, health services, clinics, Rural Day Care Centers, and other key locations.